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Earn-In Ownership

How future owners earn equity over time by hitting performance milestones, and how owners design earn-in agreements that actually work.

For Future OwnersFor Business OwnersFor Professionals

In plain words

Earn-in ownership means you earn a share of a business over time by working in it and reaching goals agreed with the owner, instead of paying the full price up front. The terms are written down with each side's attorney.

    In more detail

    Earn-in ownership lets a future owner acquire equity over time by hitting agreed-upon performance milestones — revenue, EBITDA, tenure, or operational targets. It is one of the most flexible pathways for operators who bring strong skills but limited cash.

    Key points
    • Equity vests over 3–7 years, tied to milestones
    • Common triggers: revenue, EBITDA, customer retention, tenure
    • Governance during the earn-in period is negotiated up front
    • Buyout mechanics protect both sides if the relationship ends
    • Often used in succession and management-buy-in scenarios
    Read the full Earn-In Ownership guide

    A complete walkthrough with structure, examples, FAQs, and what to watch for.

    Open the full guide

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    BPM does not accept or store any paperwork. After your first phone call, buyer and seller exchange email addresses and share documents directly.

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